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The latest edition has the addition of case studies. Email marketing, social media, video marketing, mobile marketing, creative website and seo, ecommerce etc. With that said, my four star rating is based upon text books, not all books i have read. Marketing management 2download adeyemi college of education. Where those designations appear in this book, and the publisher was aware of a trademark claim, the designations have been. It is dense and at sometimes overwhelming, but the mental workout is well worth the effort. Inside this book marketing management pdf book by philip kotler this is a text book for my master. His other textbooks include principles of marketing and management. Marketing has strong influences on the management of a firm, internal, interfirm relationships, and the supply chain. For college man and graduate courses in selling management. Inside this book marketing management pdf book by philip kotler this is a text book for my masters degree. Its hard to know where to begin, even though this book is only 220 pages long.
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